In the digital advertising ecosystem, quality matters as much as quantity. Hunt Ads, a leading Demand-Side Platform (DSP), sets itself apart by focusing on delivering verified, high-intent leads through an efficient real-time verification process. Here’s how we ensure exceptional lead quality for advertisers:
The process begins with advertisers setting up their campaigns on the Hunt Ads platform. With options to define budgets, target demographics, and creative assets, the platform tailors every campaign to meet specific business objectives. This meticulous setup ensures campaigns are optimized for reaching the right audience.
As ads go live across multiple channels, leads are captured instantly. Our landing pages and integrated forms are designed to collect accurate and relevant data points, including user intent, contact details, and preferences. This data is the foundation for identifying genuine prospects.
Hunt Ads integrates advanced fraud detection through its proprietary tool, HS360. This tool analyzes clicks, form submissions, and traffic behavior to eliminate junk leads, click farms, or bot-generated traffic. Only authentic leads are allowed to proceed further, ensuring advertisers’ budgets are used effectively.
Once a lead is captured, our system automatically evaluates its relevance through advanced filtering and scoring mechanisms. Factors such as user behavior, engagement metrics, and campaign-specific criteria determine a lead’s potential. This step eliminates unqualified prospects and prioritizes high-quality leads.
Every lead undergoes a final verification process through a dedicated call team. Trained representatives validate the lead’s intent, ensuring all details meet the advertiser’s criteria. Verified leads are then sent directly to the advertiser, ready for immediate action.
By focusing on real-time verification, Hunt Ads not only enhances lead quality but also reduces wastage in ad spend. Advertisers can trust that every lead received is genuine, high-intent, and ready to convert, resulting in a higher return on investment (ROI).
Hunt Ads’ commitment to real-time verification ensures that every campaign delivers measurable outcomes. Advertisers save time, effort, and costs associated with following up on unqualified leads. By combining automation, fraud prevention, and human verification, Hunt Ads creates a seamless path to quality leads.
Date: 23 November 2024