Privacy Policy

Effective Date: 1st August, 2024

At Hunt Ads, a platform provided by Hunt Digital Media, we are committed to protecting your privacy and ensuring transparency regarding how we collect, use, and share your personal information. This Privacy Policy explains what data we collect, how we use it, and your rights as a data subject, following global data protection regulations, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

1. Information We Collect

We collect both personal and non-personal data from users interacting with our Hunt Ads platform.

• Personal Data: We may collect personally identifiable information (PII), such as your name, email address, IP address, and Google Click ID (GCLID).
• Non-Personal Data: This may include information about your browser type, device type, operating system, and interaction data (e.g., clicks, ad engagement).
• Cookies: We use cookies and similar tracking technologies to track your activity on our platform and store certain information. This may include unique identifiers, such as GCLID, for ad performance tracking and fraud detection.

2. Purpose of Data Collection

We collect data for the following purposes on the Hunt Ads platform:

• Ad Tracking: To ensure accurate click tracking and conversion attribution for ads served through Hunt Ads.
• Fraud Prevention: To detect and prevent fraudulent activities using our integrated fraud detection tool, HS360.
• Performance Optimization: To improve the effectiveness of our advertising campaigns and enhance user experience.
• Legal Compliance: To comply with applicable laws and regulations, including GDPR and CCPA.

3. Legal Basis for Processing (GDPR)

Under GDPR, we process your personal data based on the following legal grounds:

• Consent: You provide consent for the collection of personal data through interaction with our platform.
• Legitimate Interest: We may process data to fulfill legitimate business purposes, such as fraud detection and ad tracking, provided that these interests are not overridden by your rights.
• Contractual Necessity: We process your data where it is necessary to fulfill our contractual obligations to you, such as providing tracking services for your ads.

4. Your Rights Under GDPR

As a data subject, you have the following rights under GDPR:

• Right to Access: You can request copies of your personal data held by us.
• Right to Rectification: You can request corrections to inaccurate or incomplete personal data.
• Right to Erasure: You can request the deletion of your personal data in certain circumstances.
• Right to Object: You have the right to object to certain types of data processing.
• Right to Data Portability: You can request that your data be transferred to another service provider. To exercise any of these rights, please contact us at support@huntdigitalmedia.com.

5. Data Sharing and Disclosure

We do not sell personal information. However, we may share your data with:

• Advertisers and Partners: To enable ad tracking and reporting for our clients.
• Service Providers: Trusted third parties who assist in providing our services, including Google for click-tracking and reporting purposes.
• Legal Requirements: We may disclose your data if required by law or in response to valid legal processes.

6. Data Retention

We retain personal data for as long as necessary to fulfill the purposes for which it was collected and to comply with legal obligations. When data is no longer needed, it is securely deleted or anonymized.

7. Data Security

We employ appropriate security measures to protect your personal data, including encryption, secure servers, and restricted access. However, please note that no data transmission over the internet is 100% secure, and we cannot guarantee absolute security.

8. GDPR and CCPA Compliance

We comply with both the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Residents of California have the following rights under the CCPA:

• Right to Know: You have the right to know what personal data we collect, how it is used, and with whom it is shared.
• Right to Delete: You can request the deletion of your personal data.
• Right to Opt-Out: You have the right to opt out of the sale of your personal data (Note: We do not sell personal data). To exercise your CCPA rights, please contact us at support@huntdigitalmedia.com.

9. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience and collect usage data. You can control the use of cookies through your browser settings or other tools.

10. Click Tracking Technology

Hunt Ads utilizes the click-tracking domain ck.hdm3.in to monitor ad interactions, track clicks, and detect fraud. All data collected through this domain is handled in accordance with this privacy policy, and we ensure compliance with GDPR and CCPA.

11. Changes to This Privacy Policy

We reserve the right to modify this Privacy Policy at any time. Changes will be posted on this page, and the "Effective Date" at the top will be updated. We encourage you to review this policy periodically for any updates.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or wish to exercise your rights under GDPR or CCPA, please contact us at:

Email: support@huntdigitalmedia.com

Address: 001, First Floor, A1 N.G. Estate, Parshwa Nagar, Geeta Nagar, Mira Road, Mira Bhayandar, Mumbai, Maharashtra, India