Understanding the Digital Advertising Funnel with Hunt Ads

HuntAds Funnel: How It Works

The HuntAds funnel is a structured, multi-step process designed to capture, verify, and deliver high-quality, fraud-free leads. Here's how it operates:

1. Lead Capture

• Landing Pages: Leads are captured through HuntAds' landing pages, which are protected by HS360—an AI-driven fraud control tool. The HS360 badge is visible at the bottom right of the page.
• CRM Integration: Captured leads are stored in HuntAds' CRM for further processing.

2. HS360 Fraud Check

What is HS360?

HS360 is a comprehensive platform designed to monitor, analyze, and optimize digital advertising campaigns in real time. It leverages advanced technology, including machine learning and artificial intelligence, to:

• Detect and block fraudulent activities.
• Enhance the accuracy and relevance of lead data.
• Provide actionable insights for advertisers and publishers.

How HS360 Reduces Fraud?

Fraud prevention is one of the core functionalities of HS360. The platform employs multiple layers of protection to ensure fraudulent activities are identified and mitigated effectively:

1. Real-Time Monitoring: HS360 continuously analyzes traffic and engagement patterns to detect anomalies, such as unusually high click-through rates or traffic from suspicious IP addresses.
2. Bot Detection: AI-driven algorithms distinguish between human users and bots, blocking non-human traffic before it affects campaign performance.
3. IP Blacklisting: Known sources of fraudulent traffic are added to an extensive database, preventing them from interacting with campaigns.
4. Behavioral Analysis: HS360 studies user behavior to identify patterns consistent with fraud, such as rapid clicks or repetitive actions.

HS360’s Role in the Funnel

• Verification Process: HS360 scans all user activity against 100+ tested benchmarks, analyzing parameters like:
• Clicks
• IP and MAC addresses
• Timestamps
• Bot-generated traffic
• Duplicate leads
• Click fraud, click framing, IP booming, and IP spoofing
• Processing Time: Within 1–2 minutes, HS360 ensures only genuine leads proceed. Fraudulent or invalid leads are filtered out.

3. WhatsApp Notification

• After HS360 verification, a WhatsApp notification is sent to the user. This step:
• Confirms the provided phone number is correct.
• Verifies the authenticity of the phone number.
• A green tick indicates the user is genuine, and the lead proceeds to the next step.

4. Calling and Lead Validation

• In-House Call Center: HuntAds operates its own call center with over 150 professionals for prompt and controlled communication.
• Call Scenarios:
1. User Answers the Call: If the user answers and shows interest, the system marks the lead as "interested," allowing it to proceed to submission.
2. User Doesn’t Answer the Call: If the user doesn’t respond, the lead doesn’t advance to final submission.
• Manual Processing: In certain cases, the "interested" status can be manually marked.

5. Final Lead Submission

• Comprehensive Verification: Before submission, all lead data undergoes a final review:
• Caller data accuracy
• Targeting parameters
• Duplication checks
• Approval: Once verified, the lead is marked as submitted.

6. Lead Delivery

• Real-Time Access: Verified lead details are provided in real time via:
• API endpoint
• Google Spreadsheet
• This ensures instant access to high-quality, fraud-free leads for your campaigns.

Key Tools in the HuntAds Funnel

1. HS360 Fraud Control Tool: AI-driven fraud prevention system ensuring only genuine leads progress.
2. WhatsApp Notification System: Confirms user authenticity and contact details.
3. Call Center Team: Handles direct communication to validate interest and filter non-responsive leads.
4. Real-Time Data Delivery: Seamlessly integrates with your system for immediate lead utilization.

This streamlined process guarantees high-quality leads, minimizes fraud, and ensures effective campaign outcomes.

Date: 23 January 2025