What Sets Hunt Ads Apart from Traditional DSPs?

Hunt Ads Apart from Traditional DSPs

In the rapidly evolving world of digital advertising, understanding the tools and platforms available to marketers is crucial. Two popular options in this space are Hunt Ads and traditional Demand-Side Platforms (DSPs). While both aim to optimize advertising campaigns and improve ROI, they operate in fundamentally different ways. Here's an in-depth look at what sets Hunt Ads apart from traditional DSPs.

1. Call-Verified Leads: The Hunt Ads Advantage

Hunt Ads stand out as the only DSP in the market offering call-verified leads. Unlike traditional DSPs that charge for raw or unverified leads, Hunt Ads ensure you only pay for leads that are verified and ready to engage. Here’s how it works:

• Lead Accuracy: Every lead is authenticated through AI filtering and manual call verification.
• Call Records: Call recordings are provided for transparency and quality assurance.
• Buyer Interest Confirmation: Leads are pre-screened to confirm their interest in your product or service.
• Purchase Timeline: On-call verification includes assessing when the buyer plans to make a purchase.
• Brand Assurance: Our call center confirms the specific brand and model the buyer is interested in.
• Cost-Effective: Clients pay only for verified leads, eliminating wasted spend on raw or non-connected leads.

This unique offering ensures that all leads are 100% authentic, genuine, and free from duplication or fraud.

2. Fraud Prevention with HS360

Hunt Ads utilizes the HS360 fraud detection tool to safeguard your campaigns from fraudulent clicks and bots. This technology ensures that your advertising budget is spent on genuine, high-quality leads, maximizing your ROI.

1. Focus on Intent-Based Targeting

Hunt Ads prioritize targeting users based on active intent. This means the platform identifies and engages with consumers who are actively searching for products or services similar to what your business offers. For example, if someone searches for “best running shoes” on a search engine, Hunt Ads ensure your brand appears in the results.

Traditional DSPs, on the other hand, rely heavily on behavioral and demographic data. They serve ads to users based on past activity, such as browsing history or general interests. While this can be effective, it often lacks the immediacy and precision of intent-based targeting.

3. Real-Time Contextual Relevance

With Hunt Ads, the emphasis is on delivering ads in real-time, directly aligned with a user’s search query or online behavior. This real-time relevance increases the likelihood of engagement because the ad resonates with the user’s current needs.

Traditional DSPs may not always achieve the same level of contextual relevance. Ads are often placed based on pre-determined audience segments, which might not account for the user’s immediate context or intent.

4. Custom Landing Pages

Hunt Ads simplifies the creation of high-converting landing pages. With our platform, you can design tailored landing pages in under two minutes, aligning perfectly with your audience and campaign goals.

5. Omnichannel Supply

Hunt Ads offers omnichannel supply, enabling you to reach your audience through various platforms, including:

• Facebook
• Google
• Real-Time Bidding (RTB)
• Autochase.in (cars/bikes)
• Tractorbandhu.in (tractors)

This diverse range of channels ensures your message reaches the right audience at the right time.

6. Custom Ad Copy and Creative Generation

Hunt Ads leverages AI to streamline the creation of ad copy and visuals. Simply upload your offering text, and the platform generates tailored ad copy and creatives. All content is manually reviewed for accuracy and compliance, ensuring high-quality results.

Hunt Ads and traditional DSPs both play vital roles in the digital advertising ecosystem, but their differences make them suitable for distinct marketing strategies. Hunt Ads excel in intent-based targeting, call-verified leads, and cost efficiency, making them a strong choice for businesses looking to engage with high-intent users directly.

Meanwhile, traditional DSPs are better suited for broad reach and audience-based targeting, making them ideal for brand awareness campaigns. Understanding these differences can help marketers select the right platform to meet their specific goals and maximize ROI.

Date: 22 January 2025